Source: Beyond Meat, Inc.
April 12, 2022

Beyond Meat, Inc., a leader in plant-based meat, today announced that it is significantly increasing the availability of its Beyond Chicken® Tenders at leading retail outlets across the country, including supermarkets, pharmacies and club stores. Starting today, Beyond Chicken Tenders are available at select Albertsons, CVS, Sprouts and Whole Foods Market stores nationwide, and are expanding into all Kroger banners throughout April. With this expansion, Beyond Meat, the #1 selling plant-based meat brand in the refrigerated category in retail and across total foodservice, continues to increase accessibility to delicious plant-based protein for consumers everywhere.

Beyond Chicken Tenders deliver the crispy, juicy and flavorful chicken tender experience consumers know and love, with the added nutritional and environmental benefits of plant-based meat. Made from simple, plant-based ingredients, Beyond Chicken Tenders have 50% less saturated fat than the leading brand of traditional breaded chicken nuggets, and no antibiotics, hormones or cholesterol. The protein in Beyond Chicken Tenders is derived from the nutrition-packed faba bean, an optimal ingredient for replicating the taste and texture of traditional chicken tenders.

“Building on the positive momentum of our recent chicken launches, we’re excited to significantly expand the availability of our Beyond Chicken Tenders by showing up in more places for our consumers – from their favorite supermarket or drugstore, to large warehouse clubs – making delicious, nutritious and sustainable plant-based meat more accessible than ever before,” said Deanna Jurgens, Chief Growth Officer, Beyond Meat.

Beyond Chicken Tenders were first introduced to retail in 2021 in outlets like Walmart, Jewel-Osco, Safeway NorCal, Harris Teeter, Giant Food and ShopRite following a successful debut in restaurants across the country. In recognition of its groundbreaking taste and versatility, the National Restaurant Association Show awarded Beyond Chicken Tenders the prestigious 2021 FABI Food and Beverage award.

Additionally, Beyond Meat has rolled out a series of successful poultry innovations via limited time offers at popular restaurant chains across North America including Beyond™ The Original Orange Chicken™ at Panda Express across 10 markets and Beyond Meat Nuggets at all A&W Canada stores nationwide in 2021 and Beyond Fried Chicken® at KFC locations throughout the US in 2022.

As the U.S. plant-based meat company with the highest brand awareness3, Beyond Meat is helping to champion a more sustainable food system and drive the category forward with its innovative new chicken products.

Beyond Chicken Tenders come pre-cooked, ready-to-heat in the air fryer, oven or microwave for a crowd-pleasing meal that’s ready in under 10 minutes. Check out Beyond Meat’s recipe page for cooking inspiration. To find Beyond Chicken Tenders at a retailer near you, visit Beyond Meat’s store locator.

Photo Credit: Beyond Meat